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IT Market

At Infosistema we value disruptive thinking and the sharing of knowledge. Due to this our consultants read and grade articles on a daily basis to create a library that anyone can access and stay on the vanguard of the subjects here adressed.
Knowledge is power

Why Do Consumers Leave Banks?

While a majority of consumers report being pleased with their checking account experience, 22% report having used an alternative banking product, according to poll results from the TD Bank Checking Experience Index.



Ease of reading - 3 Relevance - 4 ETR - 4.5 Minutes


http://www.banktech.com/customer-retention/why-do-consumers-leave-banks/d/d-id/1317187

Secrets of Customer Acquisition in Banking

According to an AOL research, Mkt in the financial field isn’t being effective as clients tend to considered only one option when changing. The goal is to build ongoing awareness. As 58% of consumers make their decision in less than a month, this illustrates the importance of an ‘always-on’ brand and of digital channel marketing.



ER - 4 R - 4 ETR - 15 minutes


http://thefinancialbrand.com/42383/checking-account-switching-acquisition-research/

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