The Insurance sector has been facing huge challenges and difficulties according the distribution and sales channels. The competition between internal channels from mediators and agencies and direct sales (by Internet) and the impact of “concentrators” in trade and distribution processes has been increasing significantly the complexity of commercial and distribution processes, being a reality in other neighboring countries.
In order to ensure a better adoption of the necessary changes to business processes and technological innovations, some dimensions have been gaining a lot of relevance, such as business models and placing the offer, technology management models (IT Governance), or alignment of investments with business development strategies in organizations.
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